Archive for June, 2009

Create “package” deals.

This is highly effective when you’re networking with artists who are in the beginning stages of putting an album together. Most of these rappers like to “stockpile” tracks as they’re writing lyrics and putting everything together for their project. Offer significant discounts for multiple beat purchases. For example, if your going rate is $150 for a single beat, offer 3 beats for $300 and emphasize the discounted amount (“$100 Discount,” or “3 For The Price of 2″) on your website and/or include it in the packaging of your sampler disk.

Be willing to give your music away.

This is one that can be tough for a lot of us who put excessive amounts of quality time into making our beats.  However, it’s absolutely necessary in order to generate demand for your music. The trick here is being able to identify which artists to give beats to. We’ve all got those few friends who are high on hopes and short on cash and are convinced that they are the one rapper on the planet who you should let “jump on” your track and “make it hot.”

Don’t do it! Only give beats to artists who you know have money or financial backing, and have already generated a significant listening audience and fan base. If they like your sound, and it gets a good response at shows and on local radio, your demand has been created and you can now put a price tag on your beats. Many of the artists that I donated beats to in the past, have turned out to be my best paying clients.

Develop your signature sound. Although this strategy could be seen as a more technical tactic, you really need a sound embedded within your music, that is all your own. For example, Timbaland incorporates his beat box ability into his tracks and stacks them with the drums. Dr. Dre’s unique use of piano stabs and his distinctly “heavy” snare drums really set his sound apart. It’s the little, simple things that can make the difference. Experiment with different sounds until you find something unique and catchy.

Beat Making Secrets Tip #1 – E.Q. Your Beats the Right Way!

I hate to be the one to tell you this but if you’re using beats that your buddy made on fruity loops, they’re probably not hitting hard enough.

If you really want your beats to “Crack” as they say, you need beats that have been “e.q.’d” or “equalized” properly. It’s really important because using a good beat maker determines how good your song sounds in any stereo system or on any mp3 player.

Ever played one of your tracks in the car, and it sounded way different than when you played it on your computer, or in your friend’s car? That’s because the beat hasn’t been equalized properly, and if you’re serious about putting out a good album that can play on the radio or in the clubs, you absolutely have to use beats that have been e.q.’d properly.

Equalizing is no easy task and takes a long time to learn. And if you want to pay someone to do it, be ready to spend a couple hundred dollars.

In the upcoming ”Beat Making Secrets”  we teach you how to properly E.Q. your beats so that you can avoid embarrassment and save a TON of money!!!   Stay tuned for the launch of this incredible product …

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